Monday, February 9, 2009

"Marketing 101"--February 9th, 2009

*How to add Amazon widget for your book to your Blogger blog*

On my last post for "Marketing 101" I mentioned a few optimization tips for customizing your Blogger blog. If you are an author (or artist who has an item to sale) whose book is on the storefront, you will want to include the Amazon widget for your book on your blogger blog sidebar. This tool (look at the widget for Proud Souls and Iggy The Iguana on my sidebar) is easy to setup and it allows your fans an easy way to locate your book on the Amazon storefront so they can place their order. I am going to show you how to get that done today, as well as show you how to place books of your choice/liking within your blog so that others can benefit from your favorite reading recommendations (see bottom of my blog).

You will first need to create (or logon to) your Amazon Associates account. You can do that here. If you don't have an account, create one--immediately--or at least put it on your To-Do list to get it done as quickly as possible.

If you already have an Amazon Associates account, login to their secure page and you will be able directed to your dashboard. While there you will see a tab (there are several running horizontally on that page) for Widgets. Click that tab and you will see the various types of Widgets you can create within your Associates account.

I used the "My Favorites" widget template.From there, the setup is easy. Simply type in the name of the book (or CD) you want to locate within the Amazon storefront, then you can customize the color, size, etc... When you are done, you will have an option to upload that widget to your Blogger blog or various other social networking sites.

It's that easy....

I did this same step in creating the "Bobby's Reading Recommendation" list at the bottom of my blog. The best part about creating these widgets is Amazon will pay you a percentage of every sale that comes from your link on your website/blog.

Try it... you have nothing to lose but lots to gain by applying this simple technique and allowing your fans and followers an easy way to purchase your book.

Be sure to SUBSCRIBE to this blog to stay current with more marketing tips, writing techniques and information related to my guests for my show, The Soul of Humanity.


~Bobby Ozuna

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