Thursday, December 3, 2009
"Marketing 101:--"Just What's In A Brand?" Part 3/6
3.) Streamline your visual aids
4.) Learn to be convincing--and believe it!
Does one shoe make you run faster than another? Does one energy drink truly make you a better athlete? Does one laptop or personal computer help you work any better than the other? No, no and no...but...the sales and marketing staff at each of these organizations will work to make you believe otherwise. That is the power of a good marketing campaign. If your book deals with overcoming loss (non-fiction) and you have been through devastating loss and rejuvination, then YOU ARE THE EXPERT! You after all, have written a book about the subject! Get out there on blogs, guest blogs, radio shows, Facebook, MySpace, support groups, etc. and remind the people how YOUR information and knowlegde helped save your life...and how it can save theirs too! Period.
To learn from industry experts to better serve your ability to publish, market and sale your independently released titles, join Bobby Ozuna LIVE every Monday night @ 7PM CST on blogtalkradio's THE INDIE AUTHOR SHOW!
...supporting the independent arts...