"Marketing 101"-- August 25th, 2008

Get out there and "Plug Your Book!!!"

If there was any one written guide I might recommend as a valuable source to help independent authors and publishers with their book promotion, it would have to be Steve Weber's "Plug Your Book--Online Book Marketing for Authors."

I purchased a copy of this book over a year ago, just about the time I "went live" with "Proud Souls" and after all these months and countless reads and re-reads of the same material, there isn't a moment that goes by that I don't say--"I am sure glad I bought this book!"

Steve Weber has been working as an online book dealer since 2000 and has become one of the most successful and highly rated book sellers on eBay and Amazon.com. And in 2007 he released "Plug Your Book" as a means to help authors--both independent & self-published writers as well as those published the traditional route--with effective, planned and Internet-based marketing concepts and strategies all outlined in one bound guide.

Remember, marketing, like writing doesn't have structured written rules that apply to every type of artist in their artistic niche. There are however effective proven guidelines that must be applied in order to be successful, the same as a writer might consider story structure or an artist might consider perception and depth with relation to color. What Mr. Weber has done for us lowly writers out there trying to make a name for ourselves is this: He has provided a baseline for effective book promotion, with a table of content that can be utilized as a "to do" list to help us achieve our goals.

Some of the material covered in this book are effective social networking with sites like Facebook and MySpace, obtaining and gathering book reviews, beginning and maintaining a blog and more importantly, how to get the most from the largest online bookstore in the world: Amazon.com.

Some of the steps may not apply to your particular genre, but 90% of the content within the pages of this book will apply to anyone trying to market their book, regardless of whether its fiction or non-fiction. Like our writing we have to "think outside the box" with relation to our marketing campaigns and often that makes the road towards success an uphill battle. But regardless, that is the path we have chosen as writers. Like Robert Frost said: The Road Less Traveled. But regardless of whether we choose the path of lease resistance or the road less traveled, it is imperative that you have a solid and thorough understanding of what the vast majority of artists like yourselves are doing to market their work. "Plug Your Book" is a definite source of material that will help you understand where you are missing the mark with some steps you may already be applying and introduce you to other concepts you may not have considered.

So, whether you are in the infancy stage of self-publication or have already been racking your brain to market your finished work, I believe "Plug Your Book" can help (at the very least) provide an effective baseline to help you prepare, apply and follow-through with your marketing campaign. I have been working to promote "Proud Souls" for 13-months and I contribute a vast majority of my success to the content within the pages of this book. Had I learned a majority of this information on my own, I would not have come as far as I have with relation to my own novel this quickly.

And as an FYI..."Plug Your Book" is the ONLY book marketing guide I own thus far and for me, it has been just enough to get me where I am and I highly recommend you grab a copy and go!!!

Best of luck to you...and remember...I believe...because you believe!

~Bobby Ozuna
"Drawing Stories...With Words"
www.BobbyOzunaOnline.com

"Drawing the Story"--August 20th, 2008

Use common surroundings when developing settings or visual imagery to help bring your fictional stories to life!

When people ask me how I came to write "Proud Souls" or where I got the inspiration to create such vivid scenes, settings and literal imagery, I like sharing the special [common] places that are part of my everyday life, that became settings within my novel.

As an example, there is a scene where I describe Reverend Polk's living quarters behind the church. His home is nothing more than a garage loft-style apartment. I described the green grass at the base of a wooden staircase that meets a small deck where he likes to drink tea outside. Now, ordinarily I wouldn't have come up with something like that, even if I was in the creative mood. That was actually an actual home behind one of my neighbors houses, where (I believe) a son lived with his mother. The primary residence was his mother's house and he lived in the back--the very nice and elaborate garage apartment out back. Every morning when I would review the entries for "Proud Souls" I made the previous night, I would watch him come out, down the wooden staircase and water his grass while having coffee. The particular morning I was working on Reverend Polk's home and the history of where he lived and how he came to live there--it just made sense to me.



Another example of how common settings in our lives can be transformed into more elaborate settings for our novels is the moment where I described the town bar, The Hawk's Nest. This was Tessa Jameson's metaphorical prison and it was important that I identified with my audience, regardless of where they lived in the world. Now, that's a pretty extensive goal, to say I am going to create a world that will identify with a vast majority of my readers, but it is something I feel as a writer you must try to accomplish.

To master this I had to first determine what made a bar "common." I have been to the "hole-in-the-wall" bars and the more elaborate high-dollar bars where you literally buy a 12-pack of bottles for one drink and the underlying theme in each of them is freedom. People feel free to become something other than themselves--the person they can't be and would never become at work--or at church or in front of in-laws, etc. I paid close attention to why people went to bars and how they acted (or didn't act) when they arrived and how they were when they left. I listened to them talk, quietly and discreetly at first, and then louder, free to share their feelings and expressions with complete strangers over time (and drinks). Regardless of where the alcohol was being served, I found people came in the same way and left the same way. So, I targeted those emotions within the settings for my bar--The Hawk's Nest--just enough for an average person--male, female, young, old, etc--to identify with. That is why so many people say, "I feel like I have been in that bar you talked about."

When trying to draft a story and you feel your setting lacks powerful characteristics or worse, maybe you feel you haven't "been anywhere" and because of that your stories can't compete with more "experienced" writers...stop and look around. Take in your own environment and use people, places and things common to your everyday walk and then put on your creative hat and let your imagination take control. By using people, places and objects common to your everyday life, it at least gives you a baseline for drawing your story...with words...

Best of luck to you.

~Bobby Ozuna
www.BobbyOzunaOnline.com